Compounded by the pressures of publishing on fraught topics, such as the wars in Ukraine and Gaza, progressive platforms like The Battleground had to be especially careful with their stories.
Particularly working in a brutal news environment, in which disinformation is everywhere, and social media are dominated by a very aggressive far-right. Toxic doesn’t begin to describe it.
Despite this situation, we’re flourishing. As we enter our fifth year of existence, The Battleground has a core audience of 200,000, and running on a shoestring, we built it through word of mouth.
Even though I wish social media were still viable – Twitter used to be very helpful to us – seventy per cent of our audience comes from Google Search. The rest reaches us through Reddit. That’s very healthy.
Continue reading in this week’s newsletter.
Photograph courtesy of Joel Schalit. All rights reserved.